Understanding user needs through research, personas, and journey mapping. I analyze user behavior, identify pain points, and develop design strategies that align with business goals while prioritizing user satisfaction.

Creating visually stunning interfaces with attention to typography, color theory, and visual hierarchy. I design cohesive design systems that maintain consistency across all touchpoints while allowing for creative expression.

Building interactive prototypes in Figma and conducting usability testing to validate design decisions. I iterate based on user feedback, ensuring the final product meets both user expectations and business objectives.

Developing comprehensive design systems with reusable components, style guides, and documentation. I create scalable design frameworks that empower teams to build consistent, high-quality interfaces efficiently.